Principal International Growth Lead, YouTube (English, Spanish)

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 7 years of experience in digital advertising, consultative sales, business development, or digital marketing or 6 years with an advanced degree.
• Experience working with media and marketing measurement solutions, including media mix modeling (MMM), incrementality studies, and brand measurement.
• Experience working with media agencies across communications planning, AV, and digital teams.
• Experience working with internal stakeholders and external partners.
• Ability to communicate in English and Spanish fluently in order to communicate in this customer-facing sales role.

Preferred qualifications:

• 6 years of experience managing executive-level relationships with customers or agency partners.
• 2 years of experience working within a complex, matrixed organization.
• Experience in a leadership or advisory role.
• Experience in communications strategy, media sales, or brand management.
• Experience in measurement led selling demonstrating return on investment to brand advertisers.

About the job

Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

In this role, you will be a catalyst dedicated to accelerating business growth within EU5, by providing market-specific technical depth and YouTube brand and measurement experience. This role is part of our International Growth Team (IGT), helping our EMEA advertisers drive international growth.

You will partner with local Account Managers (AMs) and Industry Managers (IMs) to solve business issues through specialized digital strategies. Your primary objective is to grow YouTube's brand advertising business by demonstrating how our platforms-particularly Connected TV (CTV) and premium Brand packages-drive measurable results for EU5 customers.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

• Map local market gaps to client objectives and build relationships with key stakeholders to drive long-term joint strategies.
• Utilize local data (e.g., Kantar) to develop analyses proving YouTube's return on investment (ROI) and capturing share of wallet against TV performers.
• Act as a subject matter expert to adapt creative tones, marketing claims, and narratives for resonance within specific local markets.
• Architect media plans and connect clients with local creators and flagship events like Brandcast to maximize brand engagement.
• Partner with cross-functional teams to ensure campaign activation while validating impact against business objectives to reinforce growth.

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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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